A common misconception about Live Cinema is that it destroys the party, or its just for artists or its extremely experimental. That is as far from the truth as it can be – Live Cinema is enhancing a good party – the better the party – the more energy flows – the better the visual performance. Part of Live Cinema theory is about how to transmit a story without destroying the atmosphere how to blend it in and still communicate its message.

INiT´s focus is on creating an atmosphere and environment where energy can flow and everybody can have a good time together to create the magic moments where everything just comes together perfectly. For that to happen nothing can stand out on its own – it all has to blend in together, work together and be together – visual, audio and audience. So while INiT will be a showcase for great visual art the focus is also to create a great party so everybody has a great time.